How to Build a Winning Gen Z Strategy on Mobile
Source: App Annie Executive Summary 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of the largest generation globally. As fairly new consumers, their brand preferences are not yet set, giving companies the opportunity to define themselves in a way that resonates […]
12 Tech Trends To Watch Closely In 2021
Source: CBInsights Intro “Unprecedented”; “extraordinary”; “once-in-a-lifetime.” There’s no overstating the case for how 2020 has scrambled our lives and inflated the role of technology. It has moved front and center in almost every adaptation we’ve made to a year of living through a pandemic. From resilience in the C-suite to bringing the hospital to the […]